nomba’s journey started in 2016 with simplifying access to financial services using “Kudi.ai” a chatbot integration that responds to financial requests on social apps.

It then morphed into powering a community of independent businesses we call Agents who act as neighborhood banks offering basic financial services such as cash withdrawal, transfer and bill payments to all Nigerians, especially those in underserved communities.

In April 2022, Kudi rebranded to nomba, assuming a stronger identity for an unchanging and ever-ambitious purpose: to enable and power Africa’s economy.

We were tasked with helping nomba tell the right story about how it enables business in Africa, establishing a clear USP for the brand and making it more meaningful to small and medium business owners across the country.